This page shows a selection of advertising successes with MemoStick® on newspaper titles of different countries as well as some important details per campaign.
Newspaper title/Country:
Sydney Morning Herald, Australia
Circulation:
407'000 copies
Response rate/Redemption rate:
16.9%
Publication date:
June 2005
Testimonial:
"I have never before experienced redemption numbers as high as this campaign, with results reaching 16.9% and am very pleased with the results" (Suzy Fardell, State marketing Manager, McDonald's Australia)
